Thought Leadership

Industry Insights

Industry Insights

2024 Executive Summary: Data, Insights and Trends in Sponsorship and Naming Rights

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months we have had many clients, industry leaders and decision […]

2023 Sponsorship and Naming Rights Survey of Credit Unions: Trends and Best Practices

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months have had many clients, industry leaders and decision makers […]

Listen: The Best Boss Ever Podcast featuring Jeff Marks and Carl Thomas

How does a boutique sponsorship agency in LA land FC Barcelona as a major client? Listen to Jeff Marks, Founder and CEO of the Innovative Partnerships Group tell the story, and yes, they are exactly what the name implies! Based in Los Angeles, IPG has brand clients, rights holder clients and is one of the leaders in brand, sponsor, client, rights holder integration. Their best know client? FC Barcelona in Spain. Listen Up!

Listen: The Playbook Podcast featuring Jeff Marks and Len Komoroski

Jeff Marks (CEO, Innovative Partnerships Group) and Len Komoroski (CEO, Cleveland Cavaliers) talk about keys to building successful partnerships and creating revenue through the emotional aspects of sports.

Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

The Sports Entrepreneurs Podcast featuring CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

News

HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

Major League Soccer and HotelPlanner, the world's largest group travel booking site, today announced a strategic partnership for the upcoming 2021 MexTour.

Innovative Partnerships Group wins Suns agency shootout

Jeff Marks’ Innovative Partnerships Group has won an agency shootout to assist the Suns in selling title to the city-owned downtown Phoenix arena

CEO Jeff Marks Weighs in on Shake Shack at Dodgers Stadium

A new Shake Shack has opened inside of Dodgers Stadium and many Californians are asking themselves: Why not In-n-Out?

QUEENSBORO FC ANNOUNCES SITE OF NEW YORK CITY’S FIRST SOCCER-SPECIFIC STADIUM

Originally published in the Sports Business Journal. QBFC will construct and operate a 100% privately-financed 7,500-seat modular stadium on the campus of York College

HotelPlanner Partners With Harris Blitzer Sports and Entertainment (HBSE)

WEST PALM BEACH, Fla. – (BUSINESS WIRE) – HotelPlanner, the leading online provider of group hotel bookings and a premier seller of individual hotel stays worldwide has announced a new partnership with Harris Blitzer Sports & Entertainment (HBSE), the parent company for the New Jersey Devils, Philadelphia 76ers, and Prudential Center. 

USA Team Handball Unveils New Logo And Website In Rebranding Effort

COLORADO SPRINGS, Colo. — USA Team Handball today unveiled its new logo, in conjunction with the refreshed website look of the Team USA platform. The refreshed visual identity for USA Team Handball will serve as the emblem of the American team handball program, as the sport continues to grow in the United States over the […]

A Mixed Bag for Mixed-Use

Experts say developments will be pinched short term, but are still good investments.

Coronavirus Economy Testing Strength of Sports Partnerships

With uncertainty being the only constant, sports business faces myriad challenges as it navigates a future changed forever by the coronavirus pandemic.

Verizon Steps Into Rings, Sponsors Team Handball

Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.
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Jeff Marks Len Komoroski David Meltzer
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